Moorcroft I Am Not My Father

Moorcroft I Am Not My Father

About I Am Not My Father

A collection dedicated to Walter Moorcroft. In 1945, on the death of his father, Walter Moorcroft took over the business that carried his name. He inherited the Design Windows that his father had created but Walter was determined to be his own man, and change was inevitable. From Walter Moorcroft came the Caribbean seascapes, palm trees, sailing boats bobbing on blue seas, orchids and colourful hibiscus. To ensure fairness to the kind, gentle man that the world now knows as Walter Moorcroft, Moorcroft designers were challenged to take up some of Walter's own design themes and rework them in a twenty first century idiom. The result is a selection of pieces which pay homage to the man who kept Moorcroft design alive, albeit within limitations, for over 40 years.